Online retail giant Amazon and the governments of eight South American countries have been given a final deadline to reach an agreement over how to use the “.amazon” web address extension after a seven-year dispute. What will happen next?
- Pablo Uchoa
It’s a name that evokes epic proportions: the world’s largest rainforest; a global tech company; and now a diplomatic saga nearing its end.
This is the battle of the Amazon and it starts back in 2012.
The Internet Corporation for Assigned Names and Numbers (ICANN), the body that polices the world wide web’s address system, decided to expand its list of generic top-level domains (gTLD) – the…