A Mass Shooting of, and for, the Internet

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Before entering a mosque in Christchurch, New Zealand, the site of one of the deadliest mass murders in the country’s history, the accused gunman paused to endorse a YouTube star in a video that appeared to capture the shooting.

  • Kevin Roose
  • The New York Times

“Remember, lads, subscribe to PewDiePie,” he said.

To an untrained eye, this would have seemed like a bizarre detour.

But the people watching the video stream recognized it as something entirely different: a meme.

Like many of the things the suspect appears to have done in preparation for the shooting on Friday — like posting a…

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