Yes, Sustainability Can Be a Strategy

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In recent years, a growing number of companies around the world have voluntarily adopted and implemented a broad range of sustainability practices.

  • Ioannis Ioannou and George Serafeim
  • Harvard Business Review

The accelerating rate of adoption of these practices has also provoked a debate about the nature of sustainability and its long-term implications for organizations.

Is the adoption of sustainability practices a form of strategic differentiation that can lead to superior financial performance?

Or, is it a strategic necessity that can ensure corporate survival but not necessarily outperformance?

On one hand, there are those who argue that…

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