Over the next decade, consumption in fast-growth consumer markets such as China, India and Southeast Asia will be reshaped by the Fourth Industrial Revolution and more than one billion first-time consumers.
The Future of Consumption in Fast-Growth Consumer Markets, a project in collaboration with Bain & Company, focuses on the emerging markets that comprise more than 40% of the world’s population.
After studying China in 2017, for 2018 it…
India is one of the fastest-growing economies in the world.
By 2030, it is on course to witness a 4x growth in consumer spend. It will remain one of the…