Marketing and the Delegitimization of Elections


The core issue is not one of marketing but of citizenry.

  • George Friedman
  • GPF

Last week, I wrote about the use of marketing in elections.

This week, as Facebook CEO Mark Zuckerberg faces a congressional hearing on how Facebook data was used during the 2016 presidential election, I will address one of the critical consequences of marketing.

Dele 5eIt is a tool used on a global basis to delegitimize elections and, with it, democracy.

As I argued last week, the use of marketing, particularly online marketing, has been growing.

But this doesn’t…

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