Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’

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Justin Trudeau’s multiple missteps on his recent visit to India — wearing inappropriately formal dress and posing for corny photo-ops, at least once with a controversial figure — have prompted critical onlookers to suggest that self-awareness is sorely lacking from the Canadian prime minister’s “brand.”

  • Rebecca Ogden
  • The Conversation

Erod 2bThe ease with which we use the term “brand,” especially when speaking of political diplomacy, underscores how the discourse and practice of corporate branding has spread into previously unbranded contexts.

Branding now encompasses the management of a nation’s image.

A brand is an…

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