Companies have gotten sophisticated in their support of and collaboration with artists.
ARTS patronage used to be more straightforward.
In the Renaissance era, a rich patron might ask an artist to paint specific figures and objects using specific colours and medium.
Today, arts patronage has taken on different complexions – especially when the patrons are companies.
Although artists are still regularly commissioned to produce artworks, commercial organisations prefer to harness the artists’ skills for more sophisticated projects that benefit the company and artist on longer time…